This video highlights UNICEF’s evaluation of its investments in Social and Behavior Change (SBC) efforts, conducted in partnership with the Bill and Melinda Gates Foundation. The evaluation assessed UNICEF’s progress in integrating SBC into its global programming and identified key achievements, including improved capacity, enhanced programming, and the development of public SBC resources. However, challenges remain, with a need for broader understanding, funding, and integration of SBC across regions. The evaluation offers recommendations to strengthen SBC and drive positive change for children and communities worldwide.