As the world grapples with the ongoing climate crisis and ecological depletion, scientists, environmentalists, and social impact practitioners are devising innovative ways to protect and regenerate resources. One promising mechanism is the circular economy—a system that prioritizes reusing and recycling products, components, and natural resources. To be more precise, it’s an economy and a process which places utmost importance towards reusing and recycling the product, component and natural resources.

The intersection of evaluation and communication needs to be explored thoroughly to understand what it means for the future of this ecosystem. But what exactly does this intersection entail? According to Better Evaluation, a strong communications strategy should encompass diverse aspects and techniques to discuss the evaluation results, structure the process to successfully share the results of the evaluation findings, and a few concrete questions that revolve around defining the objectives and goals of the strategy, ensuring that targeted audiences are clearly demarcated, what will be the frequency of dissemination, and what resources are available. These points can be applied universally to other sectors and engagement as well, but what makes evaluation and communication distinct?